YardCode
Navigating Nigerian Roads: App Design and Brand Launch
Software - Navigation (Nigeria)Brand Identity & StrategyWebsite DevelopmentInfluencer & Content MarketingMotion Design
App Downloads
+150%
post-launch
User Engagement
+40%
Brand Awareness
+60%
in target demographics
Summary
We crafted a user-centric brand identity and app design for YardCode, a Nigerian navigation software, improving user adoption and market positioning.
Approach
User-Centric Design
- Conducted user research on Nigerian traffic patterns and needs
- Designed intuitive UI/UX with local language support and offline capabilities
- Created motion designs for smooth app interactions and tutorials
Brand Development
- Developed a modern, reliable brand identity with local cultural elements
- Crafted messaging around 'Navigating Nigeria Smartly'
- Built a responsive website showcasing features and testimonials
Marketing Launch
- Implemented influencer campaigns with local content creators
- Created content marketing strategy including blog posts and videos
- Ran targeted paid ads for app downloads
Selected visuals
Let's build your category leadership.
Partner with our strategy, creative, and growth teams to compound results and make competitors nervous.