Abidex Foods
From Zero to Hundred: Rapid Brand Growth in 3 Months
Food Sales - NigeriaBrand Identity & StrategyWebsite DevelopmentSocial Media & Paid AdsCorporate & Product Video
Sales Growth
+1000%
within 3 months
Website Traffic
+500%
Social Followers
+50k
new engaged users
Summary
We developed a comprehensive brand identity and digital strategy for Abidex Foods, a Nigerian food sales company, resulting in explosive market growth and increased sales.
Approach
Brand Positioning & Identity
- Conducted market analysis to identify unique local flavors and positioning
- Developed core messaging, logo, and visual systems compliant with NAFDAC standards
- Created packaging designs that highlight product quality and cultural appeal
Digital Presence Build
- Designed and launched a high-performance e-commerce website
- Implemented conversion-optimized landing pages for key products
- Set up analytics and tracking for data-driven optimizations
Marketing & Growth
- Launched targeted social media campaigns and paid ads on local platforms
- Produced engaging product videos and corporate films
- Partnered with local influencers for authentic promotion
Selected visuals
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